It started as a side project with a bit of traction.
I did some in-person usability testing in the beginning... it was not particularly productive.
But sometimes the path is obvious. This cycle started because Gary was sending multiple letters in quick succession.
So, I spoke with Gary.
The takeaway was building a dashboard where letters were imported through integrations like Quickbooks. I made a wireframe, and we decided to build it.
I can do the basics in terminal and git.
As we built out product, a formidable business took shape.